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Showing posts from September, 2020

Institutional Research

  Institutional Research       Introduction     In this post I will be researching the media institution linked to mu chosen media brief (Warner Music Group), paying close attention to the type of company they are and the type of media products they produce. I will also be looking at how the institutions ethos is reflected within their products and how I can link this to my own productions. I think by understanding the institution linked to my chosen brief, it will enable me to produce a final produce that reflects their style, ideologies and ethos more effectively.       Research     Warner Music Group:     The institution is a major music company with interests in recorded music, music publishing and artist services. It is a subsidiary (a small business owned by a parent company also known as a conglomerate) being owned by Warner Bros. - Seven Arts between the years of 1967-1967. Having had multiple other parent companie...

Media Theory Research

  Media Theory Research       Introduction     In this post I am going to be exploring the ways a range of theories can be applies to music video, by doing this I will be making an initial decision in terms of which media theories I will likely use in the production of my final product.       Research   Product 1:     https://youtu.be/wEBlaMOmKV4     A Change Is  Gonna  Come     I have chosen this product to  analyse , instead of an environmental protest video, as this product shows protest and people actively acting against an issue (mine being environmental, their being lack of equality ). I believe it is important for me to go over this, instead of the ones I have previously been looking at as I want to show protest, to explore change and how we can come about this change.      *Within the music video, the use of Semiology (a media language theory by Barthes) is shown through...