Intertextual Research
Intertextual Research
Introduction:
In this research test i will be looking at how a range of media products, in my chosen brief (Music Video) use intersexuality to appeal to a wide range of audiences. I will also be highlighting what makes these references effective to their target audience and how i, personally, can interpret this into my own music video.
Research:
Our Planet - In this together:
* Documentary references, with animals and outstanding landscapes
* Follows themes of documentaries, such as motherhood (with wild dogs and orangoutangs).
* Shows family, uses a wholesome and stunning range of cinematic scenery to made people realise how beautiful nature is.
* Links back from the documentary to her recording. It’s a very pure imagery.
* Stunning and pure images, nothing falsely used or edited, it is raw imagery to show the beauty of “our world”, yet when people look around, they do not have these stunning sites.
* From land, to ocean, to ice, everything is alive.
* Using documentary within a music video shows intertexuality as a music video is not usually this sceneric or photographic.
This music video uses intertexuality through the use of documentary. This music video is not only a music video, but an advert for Netflix. Composed by Steven Price and narrated by David Attenborough, Netflix distributes our planet on its streaming platform. Ellie Goulding (Singer) and Steven Price (composer) both came together for this music video to show these stunning scenes and amazing links. Through using documentary within their music video, not only was it a stunning wow-factor for an audience, it shows how important the environment is through the lyrics, “I can't watch this burn, I can't watch this burn to the ground. You'd have thought we'd learned, you'd have thought we'd learned by now”
This is a protest video, from the lyrics: whole world sing, “It’s now or never, cause it's not too late if we change our ways, and connect the dots to our problems. We're in this together"
This, as a music video, is very impactful to an audience when linking the lyrics to the use of intertextuality, as it shows that despite the beauty of the world, if we do not nurture and guide the world in a positive direction, this beauty and this love will no longer exist. Not only is it amazing, from a photography point of view, but it holds deeper meaning and the messages are very impactful.
Product 2:
* Performance in a desert, away from society
* Grass going back into the ground and a scorpion moving across a desert, with a bird flying and some gears moving
* Shows political movements such as; pollution, racism, maxims, KKK, abortion, terrorism, holocaust, deforestation, poverty, drug addition, obesity, destruction and crimes committed by humanity.
* Includes scenes we may have seen before, such as weight loss (showing a malnourished woman) in which we may see in TV adverts.
* African Americans and the KKK shown, which may be images shown before via media
* World Trade Centre Collapsing
* A child holding an AK-47
* Communist leaders
* Doccumentry images, such as a polar bear swimming - then showing litter within the ocean. An elephant shown then people burning Elephant tusks, Bird covered in oil
* Despite it all, at the very end it shows the start of the video, backwards, so the grass is now growing
Everything written above does not even begin to describe this music video, using so many intertexual links of what we have seen in the media and using events of what has happened and incorporating that into their music video, showing “What WE’VE done”, his lyrics of what I’ve done being a humanity issue, every single person has impacted what has happened, including innocence of children and babies and then associating that to drugs. It’s not just showing what we’ve done, but also showing what will be done. What could be done if we do not change. This protest is a movement to show not only environmental change, but humanitarian change.
The lyrics, “So let mercy come and wash away what I've done. I’ll face myself to cross out what I've become. Erase myself and let go of what I've done”, the singer regrets humanities and his own decisions, the band is showing that what we have done is inexcusable, and that they wish that they could restart again destroy the person they was and to make a difference.
This protest isn’t just for politics, or environmental or even the cruelty and hate crimes. This protest video is for saving humanity. To become better. That they want to start again, that whatever pain will come, today this will end and that he forgives what he has done, because he knows what he has done, and he will make a difference. This music video is impactful to the audience that lived through these events or are impacted by these events. It shows peoples wrong decisions and what they must do to make things right. to erase themselves (like the grass at the start of the video) and start again (the grass regrowing at the end of the video)…
Conclusion:
Through this research, it has helped me drive my idea forward, that i must be impactful, to allow people to realise what the message is. Product 2 used strong imagery of humanitarian destruction and corruption to drive their message, where as product 1 used their lyrics.
Through using photographic imagery, like product 1, i want to show beauty within my music video, and incorporate product 2’s destruction to show how beauty can be destroyed, and we must change ourselves, to become the society we must be. To become human again.
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