Media Language and Representation
Media Language and Representation
Introduction
In this research test I will be looking at how a range of media products, in the brief of music videos, use Media Language and Representation to create meaning and to explore the different ways i, as a producer, can appeal to my target audience.
Dear Future Generations: Sorry
I have chosen this spercific product, in relation to product 2, as this product is a conversation. The lyrics and the message is delivered through the words more than the images. Through this, i want to learn how to interpret my chosen song’s lyrics to match the messages i am presenting.
* Opens us to a man walking, the only sound being his feet on the ground
* Sorry is the first word appearing on the screen in but white letters over the artist’s face, to show that the lyrics and the apology is more important than the artists, that the message is more important
* “Oh you don’t know much about trees” denotes that we was the cause of the trees disappearing, whilst it connotes to the current generation that we must do something about it now.
* He represents our society as destroyers of our world, destroying the future generation, and represents the future generations as the victims. That we are the ones who destroyed their futures.
* Native Americans who cared about the land for “7 generations” and yet our society doesn’t care about tomorrow, connoting our selfishness and how we are responsible for the destruction of the world past generations cared for.
* He stops the music to focus on the words, to help giving the current generation advice and to motivate them to care for the environment and nature now.
* Equality < Nature. That no matter who you are or your back ground (race, income, sexuality), we will all be equally extinct if we do not come together to help the environment, is his literal words, his message being clear and direct to the audience.
This Product is very important to my final product in both the website and the music video. Not only does it show how to effectively use the lyrics of a song to make an impact and get people listening, the words are more important than the music video that instead of making a high quality, entertaining music video, he makes an informative, simple and direct music video as the message is more important than the fame, the views, the music, the performance. What matters is the words and the messages he is delivering. Which ultimately defines the actions of the audience.
Product 2:
https://www.youtube.com/watch?v=p7LDk4D3Q3U
The Turning Point
In relation to product 1, this focuses on the visual message more than the lyrical. This video is very extreme, in relation to what i plan to do, but the message is very important, in my opinion as it explores the same message, that people need to care more about the environment and their actions, it focuses more on the animal point of view of animals becoming extinct, through imagery, however; it is very powerful and does influence audiences perspective.
* Out of the whole 3:27 minute video, the lyrics only start at 1:00 into the music video, showing that the messages they produce through visual is more important than the lyrics.
* Animals are the new humans, showing that the roles have been switched and that we are the animals, and that the roles have been reversed. Denoting, clearly, that we are the problem.
* Humans dying shows what we are doing to the animals, and that in reverse, we will finally start caring about the impact it has.
* Child bear tells their mum that the humans may go instinct, but the mum ignores the child, as if nothing has happened or changed. It shows that the adults and the ones who can make change are ignoring it, as if “life goes on”, as humans are ignoring animal intinction in real life. A recent example of animal extinction in 2020 being the Indian Cheetah and the Indochinese Tiger.
* People protesting peacefully, and yet the police (bears) attack the protesters, with shields and batons violently, as if the government do not care about the posters with “Stop plastic pollution”, “we only have one earth” and “ save the human!” (with a beached up human that represents a whale). This is a clear denotation that despite people taking action, it is ignored and met with violence, as if there is nothing anyone can do unless they rise up.
* Climate crisis, only 10,000 humans left, and in the comments you can see “climate change isn’t real”, “”so not a thing” (when paused more negativity and comments denying climate change) and then zooms on the word “H O A X”, Connoting that we, as the human race, are ignoring the existence of climate change despite all the evidence around us and that we, as an audience, must push forward the fact that it is an issue and that we must get those who can influence it involved, to make social and global change.
Through product 2, the lyrics aren’t the most important factor of the message, but instead the imagery, that when only the roles are switched does people start to listen and take notice of the messages being presented, that over time the only way we as selfish humans will understand is if we are at risk.
Conclusion:
In conclusion I will use these representation and media language in my final products to display struggle and to represent the future generation being the victims of what we, the human race, are doing to the environment.
I plan to go out and do qualitative research anonymously to people within the my target audience in hopes to be able to clearly represent both the destruction of the environment and my siblings clearly, as i wish to promote a message of the future being as risk.
Another way I will use this research will be within my website, looking closely at the lyrics from product 1, i will research facts relevant to 2020 to create a website that shows the struggle of man and nature and how, as an audience, they can make a movement within their community, to create social, and in hopes, global change.
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